The Farwest Trade Show is produced by the Oregon Association of Nurseries, a trade organization that represents and serves the interests of the ornamental horticulture industry through education, research, marketing support and government relations. The OAN represents more than 800 wholesale growers, retailers, landscapers and suppliers.

The Farwest Trade Show, which is produced by the Oregon Association of Nurseries, recently announced the keynote speaker for their 2014 gathering.

John Stanley, renowned horticulture industry expert, will bring his insight and perspective to the show on August 21, when he delivers his speech, "Don't Serve Me, Make My Day," which promises to shed light on an industry that is changing rapidly.

According to the Stanley, what has worked in the past will not work in the future as the whole structure evolves. He will focus on the issues that horticultural businesses need to address in the coming months and years in order to grow sales. Attendance is free for all show registrants.

"Farwest offers value to almost every aspect of the green industry," states Allan Niemi, director of events & education for OAN. "We want to provide extra incentive for regional and national garden centers, growers and landscapers to join us at Farwest this year. John's topic focuses on customer service to drive sales "?u inspiration that will benefit everyone."

Often described as the world's leading horticultural consultant, John Stanley's contributions to all facets of horticulture business span a spectrum of consulting, coaching, training, speaking and writing.

Stanley will also conduct a 3-hour workshop on August 22, "Garden Retailing: Getting to 2020," highlighting key elements that can make a difference to garden retail. The workshop will look at how merchandising and display strategies in independent garden centers have to change in the next few years if the sector is to grow.

Preliminary to his keynote address, Stanley will facilitate a two-day (August 20 and 21) New Vision Forum with Sid Raisch of Horticultural Advantage. The New Vision Forum is a traveling, intensive round-table event hosted by AmericanHort that explores new directions, trends, and technologies in garden retail. Participants will discover ways to meet emerging business challenges and master the possibilities presented by the new economy. Separate registration is required.

"I'm thrilled to have a role at Farwest this year," said Stanley. "My perspective allows me to help the industry from as small as a one person business upwards. I particularly enjoy helping family businesses grow and prosper. In my global work I see emerging trends. Sharing my ideas on how to maximize those trends with the Farwest audience will be exciting and rewarding for all."