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Embracing Community: Widener University‚Äö?Ñ????ë?????´?¬¨‚Ä¢s Streetscape Plan06-04-07 | News

Embracing Community: Widener University?EUR??,,????'?????<

By Becky Breitner, The Collaborative




guard is in the guard booth during athletic events and in the evening is an ambassador between the community and the university. That intersection is the crossroads where the campus and the community come together and both the university and the landscape architect wanted it to be inviting as well as safe.
Photos courtesy of The Collaborative, Inc.

Widener University sought not to create an isolated campus island ?EUR??,,????'?????<

Widener University wanted to develop a streetscape master plan as a means of harmonizing the campus and neighborhood; identifying the university?EUR??,,????'?????<






Color was added by including welcoming sports banners with athletic figures illustrating tennis, football, soccer and lacrosse. Not only do the banners create a warm and reassuring presence, they also direct people into the heart of the university. Since welcoming spaces are always helped by water, the small fountain in front of the registrar?EUR??,,????'?????<


Having recently completed Widener?EUR??,,????'?????<

  1. Improve the public image and first impression of the campus.
  2. Improve the quality of the campus gateways and borders.
  3. Identify ways to positively influence physical improvements to the neighborhoods that surround the campus.

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The Scope of the Project

Widener University believes it is part of the overall community and, in planning for the campus streetscape improvements, also sought to uplift the surrounding community. Widener University is located within the economically challenged city of Chester, Penn. With 27% of its population living below poverty, the city (US Census Bureau, 1999). As reported in the 2000 census, Chester lost 12.2% of its residents between 1990 and 2000, another sign of hard times.

With Widener?EUR??,,????'?????<

Safety ?EUR??,,????'?????<

Points of Entry ?EUR??,,????'?????<

Public Streets ?EUR??,,????'?????<

City of Chester Standards ?EUR??,,????'?????<

Uniting Eclectic Architectural Styles ?EUR??,,????'?????<






The Master Plan set forth a long-term strategy to change and enhance the approaches to the campus, specifically the identification of major campus gateways. After an analysis of traffic circulation patterns, the Master Plan identified 14th Street as a campus organizer. It accessed all entry approaches, gave a cross-section of campus services, showed Widener?EUR??,,????'?????<


The Processes Utilized

The project went through a 12 month, three phase approach, including data gathering, exploration of options and plan refinement. Led by the senior leadership team, the process included input from numerous campus constituent groups, including the President?EUR??,,????'?????<






The academic core is two blocks from the athletic campus and students wouldn?EUR??,,????'?????<


The design team utilized quick hand graphics to communicate ideas, suggestions and first thoughts early in the design process. TCI developed the palette of colors, textures and details for Widener?EUR??,,????'?????<

By photographing existing elements from both the campus and community, the design team developed a palette of materials which harmonize with the area?EUR??,,????'?????<




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The landscape architects reconfigured a long, straight 17th Street into a curving approach. These changes created a new pedestrian (and vehicular) friendly linkage between this important University Athletic Complex and the remainder of the Widener campus. The design solution also visually shortens the distance between the campus and the Wellness Center, encouraging students to visit the new facility.


The Solutions and Recommendations Incorporated

The streetscape improvements implemented from the streetscape master plan create a distinct image for pedestrians and vehicular traffic in and around Widener?EUR??,,????'?????<

Widener needed a system of improvements which would both define campus entries and blur the lines between campus and community. The distinct entries guide vehicular traffic into and through campus at key points, as well as announcing campus boundaries to visitors. Another element of Widener?EUR??,,????'?????<






The monumental entrance has the feeling of embracing arms that reach out to the street and the community beyond. The staff of The Collaborative walked the surrounding neighborhood and photographed the vocabulary of materials that were common all around Chester. They wanted the campus to be a part of the community. Brick, native shist stone and iron was the palette of materials for the walls and site lighting. This old material which was found throughout the community was brought back to life and given a rebirth on campus.


Widener University consciously focused the improvements on public areas which would benefit the entire neighborhood, not just the university?EUR??,,????'?????<






For the lighting, The Collaborative looked at a number of different fixtures. In the end, they chose Holophane fixtures. They have excellent lighting distribution and fit in with the character of the neighborhood. They are also dark sky fixtures, which was very important to the university.


Implementation Strategies

Implementing improvements on public streets meant the design had to be approved by the city of Chester, withstand public use and garner support from a range of constituents. In order to gain widespread support for the improvements, the design team selected a highly visible site, where the town/gown meets, as the first phase. As campus and community representatives saw the results of the first phase, excitement grew for the continued implementation.

The improvements respect the campus and neighborhood heritage by drawing inspiration from existing community elements. The design team chose high quality materials which would endure both time and public exposure with little maintenance.






A lot of the energy behind this project was to create a new front door to Widener?EUR??,,????'?????<


Results

The streetscape improvements have accomplished the goals set out by the streetscape master plan. The campus as a whole has an improved aesthetic feel and stronger public image. The new gateway elements offer visitors a positive first impression. Clear public access points support vehicular traffic passing through campus.

Although intangible, the benefits are felt throughout the campus and surrounding neighborhood. Widener officials believe that the safer, more pleasant atmosphere will contribute to an increase in recruitment and retention. The same effects are anticipated for the neighborhood, although only over time can the effects on the city?EUR??,,????'?????<






Before the improvements on 17th Street, students would drive to the Athletic Complex, because walking seemed dangerous. Now a well-lit thoroughfare, 17th Street is frequented by pedestrians as they walk to and from the Athletic Complex. The native oak trees are still there along with new plantings.


Instead of challenging city government and struggling to close streets, Widener chose to work with the city of Chester. The entire design process benefited from open collaboration between Widener administration and Chester officials. Widener University and Chester?EUR??,,????'?????<






The streets that go through campus are all public thoroughfares, including this one connecting to the Athletic Complex. It?EUR??,,????'?????<


Important issues

  • Town/Gown Partnerships/Campus edges?EUR??,,????'?????<
  • Image and Identity Enhancement ?EUR??,,????'?????<

    The streetscape improvements have strengthened connections between the main campus and the geographically disjointed athletic complex. Although bordered wholly by the community, 17th Street is the only means for students to access the athletic complex. By extending the streetscape elements to 17th Street, Widener has essentially connected the two campuses and invested in the 17th Street community.

  • Safety and Security ?EUR??,,????'?????<

    Before the improvements, students would drive to the athletic complex, because walking seemed dangerous. Now a well-lit thoroughfare, 17th Street is frequented by pedestrians as they walk to and from the athletic complex.

  • Master Plan Implementation/Campus Transformation ?EUR??,,????'?????<

    As it existed previously, 14th Street was not a continuous thoroughfare. It stopped just before Providence Street, and picked up again on the other side of Providence. Designers connected 14th Street, and developed streetscape elements to make it a major gateway for the campus. Monumental brick signs, brick and stone piers, light poles and banners identify the campus gateways at Providence & 14th and Melrose & 14th. The implementation of this strategy has transformed visitors?EUR??,,????'?????<

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Widener University Wellness Center Addition

The 28,000 square foot Wellness Center Addition gives the existing Schwartz Athletic Center?EUR??,,????'?????<






The entrance, with its invitation to seating, creates a gathering place where the community and the campus can meet. On the left is an elementary school, which now feels more like a part of the university. They are planning to do a similar detail at other places where the community and the campus come together.


The addition is strategically located on the opposite side of the former main entry and benefits from extensive streetscape improvements. Designers reconfigured a long, straight 17th Street into a curving approach. These changes created a new pedestrian (and vehicular) friendly linkage between this important University athletic complex and the remainder of the Widener campus. The design solution visually shortens the distance between the campus and the Wellness Center, encouraging students to visit the new facility.






The gateway trees are the natives that were already growing, which lends a sense of history to the campus. They include native oak, some poplar and some tulip trees. Chester was William Penn?EUR??,,????'?????<


Embracing the Surrounding Neighborhood

Widener University?EUR??,,????'?????<

Firm Overview






The Collaborative, Inc. is a 48-person multi-disciplined firm, encompassing Architecture, Landscape Architecture, Interior Design, Planning and Graphic Design. Founded in Toledo, Ohio in 1973, The Collaborative, Inc. serves the educational, religious, commercial and recreational markets.


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