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E-15 Survey Conducted by OPEI09-18-13 | News

E-15 Survey Conducted by OPEI

The OPEI, which is set to launch an ethanol education and consumer protection campaign at GIE+EXPO (October 23rd), has released E-15 survey findings.

The Outdoor Power Equipment Institute, together with Harris Interactive, conducted an online survey that found U.S. consumers are ill prepared for the introduction of higher ethanol fuel blends.

According to the new survey, the majority of consumers are unaware of the risk and even the illegality of using higher ethanol fuel blends in outdoor power equipment and other engine products.

Although the EPA has approved the introduction of some mid-level ethanol blends (E15, E30, E85) for use in a small, subset of automobiles in an effort to comply with the federal renewable fuel mandate; the problem is that these higher ethanol fuel blends may be dispensed alongside current fuels, but they are illegal and risky to use in hundreds of millions of small engine products and applications.

This includes small engine products, such as mowers, garden tractors, chain saws, boats, snow throwers, trimmers, UTVs, power washers, blowers, chippers, grinders, generators, jaws-of-life, concrete saws and other compact construction equipment, as well as small engine applications such as water pumps and irrigation systems.

Key Findings of Survey

The vast majority of Americans (71%) are "not at all sure" if it is illegal or legal to put high level ethanol gas (i.e., anything higher than 10 percent ethanol) into engines such as those in boats, mowers, chain saws, snow mobiles, generators and other engine products.
Nearly two-thirds (64%) of Americans say they assume that any gas sold at the gas station is safe for all of their cars, as well as boats, mowers, chain saws, snow mobiles, generators and other engine products.
For Americans who drive up to the fuel pump, price is overwhelmingly the number one thing they notice (91%). Whether the pump accepts credit cards (64%) and the octane rating (55%) come in second and third place.
Only a quarter (25%) of these Americans notice the ethanol content.
Seven-in-ten (71%) Americans say they use the least expensive grade of gasoline whenever possible.

"Obviously, the ethanol survey responses are troubling to the outdoor power equipment industry since our products are designed and warranted to run only on 10 percent or less ethanol blended fuel. The data shows us that consumers are unprepared for the rollout of higher ethanol blended fuels at today's gas stations and the potential for misfueling is high," said Kris Kiser, president and CEO of OPEI.

According to Kiser, "Many consumers are determined to buy the least expensive gasoline, while they still assume that the same fuel can go in their car as well as their mower, chain saw or generator. This points to a huge awareness gap and dire need for education."

To protect current owners and future purchasers of small engines, UTVs and outdoor power equipment, OPEI will be launching an ethanol education and consumer protection campaign at the 2013 GIE+EXPO, the annual green industry and equipment exposition, to educate consumers about the variety of fuels available at the pump, and how to identify the right fuel for their outdoor power equipment.

For more information please visit opei.org.

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