A national hardware, lumber and building materials supplier launched a new website designed with a mobile-optimized design, faster and more accurate product searches, and an improved store locator tool.

Do it Best Corp., the second largest co-op in the hardware, lumber and building materials industry, serving more than 3,800 member-owned locations in the U.S., recently announced the launch of a new website designed to provide an optimized online shopping experience for customers.

Doitbest.com brings with it a number of innovative new features and tools including a mobile-optimized design, faster and more accurate product searches, and an improved store locator tool.

"This launch is the first in a multi-step process in building an industry-leading digital program as we continue to deliver flexible, affordable and customizable ecommerce solutions to our members," explained Rich Lynch, vice president of marketing for Do it Best Corp.

Additional key features of the new website include:

• A new comparison tool enabling consumers to view up to four products across a number of attributes

• A faster, streamlined checkout process

• Updated website security and fraud protection

• Social media integration