Belgard's website relaunch included complementing technical SEO strategies with paid media, design and development. Conversions from paid media more than tripled and cost-per-lead dropped by half.

The Landy Awards, which recognize the best of the search marketing industry, recently selected Belgard???(R)???AE????, and Atlanta-based Nebo Agency as the recipients of their Best Overall Search Marketing Initiative honor at their inaugural event.

The hardscape manufacturer contracted with the digital marketing agency, to support its recent web site consolidation and relaunch efforts. The new digital marketing strategy generated more traffic and conversions at a lower cost-per-lead.

"We're so proud of the impressive work that Nebo Agency has done for Belgard; it's no surprise that their stellar work with us was recognized at the first annual Landy Awards," said Jackie Paulsen, marketing director of Belgard. "Thanks to their partnership and expertise, we were able to successfully transition into our new website while not only maintaining consistent traffic, but also growing organic traffic and conversions."

The Landy Awards were created by Search Engine Land, a leading daily publication that covers all aspects of the search marketing industry, to recognize professionals who have demonstrated excellence in either organic or paid search marketing campaigns on behalf of clients or their employer.

More than 100 entries were judged across 12 categories that cover search engine optimization and search engine marketing, as well as enterprise-level and small business search marketing campaigns.