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BCI Burke Company Corporate Profile12-01-25 | Feature

BCI Burke Company Corporate Profile

Designing Play That Moves You®
by BCI Burke Company

At Burke, Play That Moves You is more than a tagline. It's our commitment to purposeful design, grounded in observation, research and innovation. It means creating spaces that invite everyone, from toddlers to active agers, to move, connect and discover the best of themselves through outdoor play.

For more than a century, we've worked alongside communities, educators and design professionals to shape outdoor environments that bring people together and elevate the human experience. We understand that great outdoor spaces do more. They help children build confidence, strengthen social bonds and support physical and cognitive development. They connect people to their community. They provide a place to gather and socialize. They foster pride. For us, play and outdoor recreation spaces are essential infrastructure. They should be beautiful, functional and include everyone.

Innovation Rooted in Research
Great design comes from great research. This is why research is so important to our process. We study people and how they move, engage and grow across a lifetime. Our research informs everything we create, from climbing systems to play structures and outdoor fitness equipment to games.

The 360 Loop® is a perfect example. This is not just a play event - it's a design solution informed by real human needs. Based on the widely observed "Circle of Play," where children climb up and slide down, the 360 Loop is the only play event that enables children using mobility devices to transfer and complete the loop independently. With integrated transfer points and seamless transitions between components, it transforms a child's play experience to one of autonomy. For a child, that independence is more than just physical - it's emotional and validating when they can play independently. And it's not just an emotional experience for them - parents and caregivers are also moved by seeing their children have a play experience all their own.

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Equity is not an afterthought. It's a foundation. Every Burke product reflects our belief that play must be inclusive, equitable and dynamic, offering challenges that are both age-appropriate and ability-conscious.

Doing More Together
Great design thrives in collaboration. We listen closely to the needs of both customers and communities to co-create spaces that work. That includes material selection, color palettes, flow of movement and how people of all abilities navigate and engage with the space. It's a design-thinking approach backed by passion, data and more than one hundred years of expertise.

Our integrated product lines, ranging from traditional play systems to outdoor musical instruments and adult fitness stations, are designed to complement each other and fit naturally into any environment. Whether it's a pocket park, urban fitness space or a sprawling community destination, we build with durability, sustainability and long-term impact in mind.

Designed for a Lifetime Outdoors
Outdoor play doesn't stop at childhood. We design for every stage of life because movement is essential to health, happiness and connection at every age. Our fitness stations encourage multigenerational wellness while our playgrounds invite users to explore confidently. We're constantly innovating to meet the changing needs of today's communities by blending aesthetics, access and performance into every product and space we design.

Play That Moves Everyone
As we look to the future, our mission remains clear: to bring people together through play and movement. To create outdoor environments that spark curiosity and strengthen communities. To bring Play That Moves You to everyone, everywhere.




BCI Burke Company
P.O. Box 549, Fond Du Lac, WI 59436
1-800-266-1250 / marketing@bciburke.com
www.bciburke.com

As seen in LASN magazine, November 2025.

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