Average Landscape Contractor Yellow Pages Display Ad Generates More than $248,000

The "Landscape Contractors" Yellow Pages heading is referenced 71.5 million times per year, according to the 2004 Yellow Pages Industry Usage Study conducted by Knowledge Networks/SRI. The study found 88 percent of "Landscape Contractors" look-ups result in a purchase, surpassing the 79 percent average for all Yellow Pages headings. These figures lead to $27 of revenue and $7 in profit for every $1 spent on Yellow Pages advertising, according to research by certified marketing representatives (CMRs) of the Yellow Pages Association. CMR data estimates landscaping is an $11 billion industry (residential and commercial landscaping combined) and is growing 13 percent annually.

?EUR??,,????'??The average landscape contractor Yellow Pages display ad generates more than $248,000 in revenue,?EUR??,,????'?? said Larry Small, director of the Yellow Pages Research Institute.

The "Landscape Contractors" heading ranks 35th out of more than 4,000 headings, according to Knowledge Networks/SRI. The top 12 most frequently referenced headings are: restaurants, physicians-surgeons, automobile parts, automobile repairing-service, pizza, attorneys-lawyers, automobile dealers, dentists, hospitals, beauty salons, plumbing contractors and insurance.

For more info on these findings, visit the Yellow Pages Research Institute at www.ypassociation.org/research/index.cfm.