ASLA and Beyond... National Plans for the Centennial WASHINGTON D.C. Not only does 1999 mark the new millennium, but it also marks the 100th year of the American Society of Landscape Architects (ASLA). In 1998, Past President Thomas R. Dunbar, FASLA focused primarily on public relations, continuing education, deep initiatives, and the Centennial celebration. In an interview with LASN, new ASLA President Barry W. Starke, FASLA emphasized that the organization's "major goal in 1999 is to take advantage of the 100 year celebration to bridge the society into the next century. We are also gearing up our public relations...we want to segue more public policy into national" and in doing so will influence more Registered Landscape Architects to join. Programs for the Centennial Celebration include: 100 Parks, 100 Years--Across the nation, each ASLA chapter will create or renovate 100 green spaces for community life. Many of the projects are expected to be part of larger pro bono conceptual designs for greenways or regional recreational systems; The Medallion Program will recognize well-known landscapes and will inform the public that Landscape Architects designed these places. Hundreds of landscapes around the country will be awarded Centennial Medallion plaques with local events and national publicity; and The Postage Stamp, a commemorative postal stamp honoring Frederick Law Olmsted (See January 1999 issue, Olmsted) announced for 1999 and expected to be released at ASLA's annual meeting this September in Boston, MA. Starke explained that, "The main focus of the Centennial is external. We want to inform the public about what Landscape Architects do." ASLA Executive Vice President (EVP) and CEO Peter A. Kirsch explained that, "With the many activities and promotions planned for the 100-Year Anniversary of our profession, it is our hope that many Landscape Architects who are not members will gain ownership in ASLA through the Centennial Celebration." In regards to increasing the number of Landscape Architects in the ASLA in 1999, Starke explained that, "We are doing a lot of reaching out to Landscape Architects in the 100th Park celebration by calling out to Landscape Architects in local areas who are not involved to get involved in the charettes and programs." He continued, "Personally, I think that the new relationship with LASN is also helping the new membership."