ALCA Joins "Bloomin in the Garden" TV Show

ALCA's logo and a number of statements appear during the show's credits.

Herndon, Va.-The Associated Landscape Contractors of America (ALCA) has agreed to a contract with the "Bloomin in the Garden" TV program. For 26 weeks (from April through September 2004) the show's opening credits will show ALCA's logo and the statement, "Recommended viewing by the Associated Landscape Contractors of America." The closing billboard will read: "To find a landscape contractor in your area, visit www.alca.org."

"Bloomin in the Garden," a 30-minute gardening program on cable hosted by George "Bloomin" Newman, covers everything from design to installation, with each episode addressing gardening problems and remedies.

The program reaches more than 77 million households via Comcast New England, Comcast Mid-Atlantic, Good Life Network, Healthy Living Network, Inspiration Network, Fox 56/WB, and the Men's Channel. ALCA expects the endorsement to add credibility to the show and give ALCA great public exposure.