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95/03 Survey Results | 25
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When attending or sending employees to a seminar, which do you consider more important in the current business climate?

1. marketing skills 27.1%

2. design innovations 24.3%

3. environmental issues 16.2%

4. design fundamentals 16.2%

5. budget management 13.5%

5. staff management skills 2.7%

In response to the economy, how has the agency/company you work for (own) changed its business strategy?

downsized upper management 10.5%

downsized middle management 14%

computerized to streamline staff loading 17.5%

expanded task duties at all levels 19.3%

changed compensation/incentives 10.5%

expanded scope of services 17.5%

streamlined scope of services 10.5%

increased marketing 17.5%

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