20 Secrets for Landscape Contractors

20 Secrets for Landscape Contractors may not sound like the kind of reading LASN should be sharing with its readers. Yet, the advice that Robin Tulleners outlines for his readers is sound advice for service businesses, small or large. In addition to helping Landscape Architects understand the position of Landscape Contractors in the marketplace, the book will help them with their own sales and marketing plans.

Claiming that the tips in his book helped him increase his profits 335% in 3 years, Tulleners offers strategies to increase business methodically for increased profits and to build relationships with clients to retain them in a favorable fashion. Based on the premises that "blind ambition without a sense of direction can be fatal" and that "success is not an event, it is a pro-cess," Tulleners outlines how to define and carve out a market niche and how to be profitable in the process. Written in clear, understandable language, the easy-reading workbook abounds with checklists and examples. 20 Secrets is published by Contrex in Laguna Niguel, CA; call (800) 734-0400 for info.