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1. Phone calls directly from your ad.
2. Response card inquiries specific to your ad.
3. Visits to your website through your Ad Index listing.
4. (MP) Response card inquiries from readers who want information from all advertisers in a specific category. These leads are marked ?EUR??,,????'?????< 5. (HS) Inquiries from new readers or readers who have not responded in any other written form to the magazine in the past three years. These leads are marked ?EUR??,,????'?????< 6. (SH) Similar to #5 except these leads are generated from LC/DBM's presence at trade shows. These are typically new readers who have never requested information. These leads are marked ?EUR??,,????'?????< 7. (WW) Similar to #4 except these leads are generated from landscapearchitect.com. These are typically new readers who have requested information through the subscription process online. These leads are marked ?EUR??,,????'?????< Value Added Magazine Exposure
5. (HS) Inquiries from new readers or readers who have not responded in any other written form to the magazine in the past three years. These leads are marked ?EUR??,,????'?????<
6. (SH) Similar to #5 except these leads are generated from LC/DBM's presence at trade shows. These are typically new readers who have never requested information. These leads are marked ?EUR??,,????'?????<
7. (WW) Similar to #4 except these leads are generated from landscapearchitect.com. These are typically new readers who have requested information through the subscription process online. These leads are marked ?EUR??,,????'?????<
8. Phone calls from your lead generators in the annual Buyer?EUR??,,????'?????< 9. Response card inquires to your product focus exposures.
9. Response card inquires to your product focus exposures.
10. Clicks from your profiles at landscapearchitect.com.
11. Phone calls from your profiles at landscapearchitect.com.
12. Clicks from your online Product Focus exposure.
13. Phone calls from your online Product Focus exposure.
14. Phone calls from your online ads.
15. Click throughs from your online magazine ads.
16. Phone calls from the Ad Index at landscapearchitect.com.
17. Clicks from the Ad Index at landscapearchitect.com.
18. Phone calls from Buyer's Guide at landscapearchitect.com..
19. Clicks from Buyer?EUR??,,????'?????<
20. Phone calls from your Lead Generators at landscapearchitect.com..
21. Clicks from your Lead Generators at landscapearchitect.com.
Raleigh, North Carolina
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
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