Landscape Architect Articles

21 Ways LASN Produces Sales Leads05-14-10 | News

21 Ways LASN Produces Sales Leads for You!

1. Phone calls directly from your ad.

2. Response card inquiries specific to your ad.

3. Visits to your website through your Ad Index listing.

Looking for Products

4. (MP) Response card inquiries from readers who want information from all advertisers in a specific category. These leads are marked ?EUR??,,????'??MP?EUR??,,????'??+product category.?EUR??,,????'?? With these leads, either the respondent does not know about your company or is exploring all of his or her options. In either case, these are important leads.

5. (HS) Inquiries from new readers or readers who have not responded in any other written form to the magazine in the past three years. These leads are marked ?EUR??,,????'??HS?EUR??,,????'??+product category.?EUR??,,????'?? As with product inquiries, all the project status and authority status information is included. These leads, however, are even more valuable because they come from either new members to the profession or from people who have not scanned the market for several years.

6. (SH) Similar to #5 except these leads are generated from LASN?EUR??,,????'???s presence at trade shows. These are typically new readers who have never requested information. These leads are marked ?EUR??,,????'??SH?EUR??,,????'??+product category.?EUR??,,????'??

7. (WW) Similar to #4 except these leads are generated from landscapearchitect.com. These are typically new readers who have requested information through the subscription process online. These leads are marked ?EUR??,,????'??WW?EUR??,,????'??+product category.?EUR??,,????'??