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Course Description: This session will cover the three primary components of lighting design: "Why", "What" and "How". The "Why" portion, considered the most important, discusses the reasons why people want/need light. It teaches designers how to ask key questions to help uncover the wants and needs of their prospects and just as importantly, how to listen. The answers uncovered during this discovery phase acts as a basis and foundation for the lighting design and directs the designer to address the "What" and "How". The "What" portion teaches the lighting designer how to interpret the site and identify key landscape and architectural elements worthy of lighting that not only enhances the aesthetic but satisfies the needs of the client; in other words, satisfies the "Why". The "How" portion covers specific lighting techniques commonly used by lighting professionals to illuminate landscape and architectural elements. While several techniques can potentially be used to light a given element, the importance of satisfying client needs will be emphasized. The selection of specific fixture types based on the intended lighting technique desired will also be discussed. Additionally, we will discuss the importance of color in any professionally designed lighting project and the use of lighting accessories designed to help the lighting professional manipulate light output. This class will be interactive in nature, encouraging questions throughout. Biography: Darin Ayres currently holds the position of Sales Manager for FX Luminaire, manufacturer of specification-grade, low-voltage outdoor lighting components. His region includes the upper Midwest, great lakes and upper Mississippi valley. Darin has been with FX since February of 2007. Prior to joining the FX family, Darin founded his own outdoor lighting company. Started in late 2002, he designed, sold, installed and maintained outdoor lighting systems for high-end residential and small-scale commercial properties throughout the Chicagoland area. Since then, Darin has helped other lighting professionals design, sell, install and maintain hundreds of lighting systems around the country.
Additionally, Darin is an active public speaker, with engagements around the country at such venues as regional and national trade shows, local training events and botanical gardens such as Chicago Botanic Gardens, Olbrich Botanical Gardens in Madison, WI, and Huntsville Botanic Gardens in Huntsville, AL. His presentations vary for the wide variety of audiences he addresses, but one thing remains constant:
Darin is passionate about outdoor lighting and uses his presentation skills to spread that passion to those who attend. Darin has a Bachelor of Science Degree in Ornamental Horticulture from the University of Illinois. He currently resides in the western suburbs of Chicago with his wife and two step-sons. Darin Ayres, Sales Manager, FX Luminaire
Schedule subject to change
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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