The company was founded in January of 2000 as the sales and marketing arm of the Rootmaker® Root Branching System. In 2000 the company set up offices in Huntsville Ala. where it continues to operate.
The company has grown steadily to serve a constantly expanding customer roster. Through catalogues trade show appearances and a website the company markets more than 100 products ranging from plant containers to propagation products. The company also administers the RootMaker® Certified Grower's program which certifies plants grown at commercial nurseries and tree farms using the RootMaker® Root Branching System.