&lt;p&gt;
	YOUR HAIR’S STARTING POINT&lt;br /&gt;
	Curly&lt;/p&gt;
&lt;p&gt;
	WHAT&lt;br /&gt;
	Pantene Curly Hair Series Curls to Straight Shampoo gently removes build-up, adding softness and control to your curls. The cleansing formula helps align and smooth the hair fibers. The result is healthy-looking hair that’s protected from frizz and ready for straight styling.&lt;/p&gt;
&lt;p&gt;
	WHY&lt;br /&gt;
	Research shows that each curly hair fibre grows in a unique pattern, twisting and turning in all directions. This unpredictable pattern makes it difficult to create and control straight styles. The curved fibres of curly hair intersect with each other more often than any other hair type, causing friction which can result in breakage. The curvature of the hair fibre also provides a large amount of volume in curly hair, which can be hard to tame.&lt;/p&gt;
&lt;p&gt;
	HOW&lt;br /&gt;
	Pantene’s straight shampoo contains micro-smoothers that aid you in loosening and unwinding curls from their natural pattern. Curly hair is left ready for frizz controlled straight styling, and protected from styling damage.&lt;/p&gt;
&lt;p&gt;
	USE&lt;br /&gt;
	For healthy-looking, curly hair that’s styled straight, use with Curls to Straight Conditioner and Anti-Frizz Straightening Crème.&lt;/p&gt;
