Massey Ferguson???????(R)???? has become the official tractor of country music star Rodney Atkins for 2011. The partnership between this native of a small town in East Tennessee and a tractor brand steeped in traditional rural values is a perfect fit.

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Throughout the year, Atkins will be involved in activities ranging from national advertising to dealer tie-ins, social media campaigns, contests and national Farm Shows bringing this ball-cap-donning regular guy who just happens to rack up a slew of country hits among the hardworking farmers who share his ideals. One of his first projects is ?EUR??,,????'?????<