GLENDORA, Calif. ??" In June, Rain Bird Corporation launched a national print advertising campaign focused on reaching an audience of landscape, golf and agricultural industry professionals. The advertising campaign effectively communicates Rain Bird's commitment to conserving water, specifically the importance of practicing efficient and precise irrigation. In doing so, The Intelligent Use of Water(tm) campaign aims to significantly increase awareness among industry professionals of the threats posed to the environment by the misuse of water and reinforces the need for sound water conservation practices. The campaign consists of three full-color, full-page variations, with each featuring a pair of hands coupled together and embracing water. Set against a two-toned background, each ad includes text copy that conveys Rain Bird's vision of The Intelligent Use of Water.