Permacolor Select offers performance while revolutionizing the business and logistics of grout.

LATICRETE, a manufacturer of construction solutions for the building industry, introduced PERMACOLOR® Select. This is one of the industry's first dispersible pigment grout solutions with consistent color range in a cementitious system.

In addition PERMACOLOR Select innovates the business and logistics of grout, providing specific benefits to distributors and contractors alike. The product comes in two parts: a color kit and the highly-engineered PERMACOLOR Select Base powder. The process of preparing the grout begins with the Color Kit's dispersible pigment packets.

When added to water, these packets dissolve like laundry or dishwasher packets. When the neutrally-colored PERMACOLOR Select Base is added to the pigment-water mix, a color-consistent grout is formed that does not require sealing.

''PERMACOLOR Select builds on the LATICRETE tradition of innovation and is designed for virtually all types of residential and commercial installations offering optimum performance on the most demanding exteriors or interior applications,'' said Sean Boyle, director of marketing. ''It is the most unique product offered by LATICRETE and promises to save distributors and contractors time and money while providing industry-leading performance.''

PERMACOLOR® Select is one of the first products to innovate the way grout is ordered, inventoried and sold – resulting in distributors running their businesses more efficiently and much more profitably.

Only two pallet spaces are needed for the PERMACOLOR Select Base and one shelf for the PERMACOLOR Select Color Kits. This saves dozens of pallet spaces in a warehouse by eliminating inventory of individual bags per each color stocked. The logistical innovations of this product allows distributors to come in a wide color selection, including all 40 existing LATICRETE grout color options as well as the top selling competitor colors. The base powder comes in 12.5-lbs. and 25-lbs. options. For more information go to www.LATICRETE.com.