A Conversation with Allison Abel, Director of Marketing
When looking at amenities in parks, what demographics tend to be less engaged?
Parks are great places for the community to come together, but some demographics have more activities geared to them than others. Playgrounds, for instance, are ideal for younger kids, but what happens when they grow into teens and tweens? What activities can we offer moms and other caregivers while their kids are enjoying the playground? Another potentially overlooked group is seniors. Other than trails, there are seldom any amenities in parks that they tend to use. Finally, those with mobility impairments should be considered as well. What if there was more to keep these demographics engaged and having fun while staying healthy?
What can be added to parks to capture the interest of older kids?