James Heid Jr.

James Heid Jr.

Firm: UrbanGreen, Inc., San Francisco
Education: BLA, University of Idaho; MS, real estate development, MIT
ASLA Chapter: Northern California
Category: Leadership/Management

James Heid's design and business experience have revealed to him an important lesson that he communicates to design professionals and real estate developers alike: landscape architects are positioned to play a strong role as team integrators, a strategy essential in their increasingly interdisciplinary design projects. By learning the language and mechanics of real estate economics, he has been able to magnify significantly his ability to influence decision makers and explore new opportunities for landscape architects. He established the UrbanGreen firm to serve as a sustainable development advisor and provide complex team management to projects around the world.

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