Americana Outdoors Q and A with the Experts10-06-23 | News

Americana Outdoors Q and A with the Experts

A Conversation with Rick Dodson, Marketing Analyst & Graphic Designer

AST Primary Care, a leading healthcare facility located in Hoyleton, Illinois, recognized the importance of creating a welcoming and functional space for their patients. Seeking to enhance their building's aesthetics, protection, and overall patient experience, AST Primary Care opted to install an Americana Outdoors hanger rod canopy on their facility. This case study explores how the addition of the canopy brought numerous benefits to AST Primary Care, positively impacting both their patients and staff.

Enhanced Visual Appeal and Branding:

The installation of the Americana Outdoors hanger rod canopy immediately transformed the exterior of AST Primary Care. The sleek and modern design of the canopy seamlessly integrated with the existing architecture, adding a touch of elegance and sophistication. By customizing the canopy with their color palette, AST Primary Care effectively reinforced their brand identity and created a strong visual impact. The canopy acted as a prominent signage platform, catching the attention of passersby and increasing visibility, thereby attracting new patients to their facility.


Improved Patient Experience:

The hanger rod canopy provided AST Primary Care with an invaluable asset in terms of creating a comfortable and welcoming outdoor space for their patients. By shielding patients from the elements, such as rain or harsh sunlight, the canopy offered protection and ensured a more pleasant experience. Patients could wait for appointments or relax outside without being exposed to inclement weather, thus reducing any potential discomfort or inconvenience.

Weather Protection and Energy Efficiency

Illinois is known for its unpredictable weather patterns, including heavy rain and snowfall. The Americana Outdoors hanger rod canopy proved to be a reliable shield against these elements, effectively protecting the main entrance and the surrounding areas of the facility. Patients and staff could enter and exit the building without being directly exposed to rain or snow, preventing slips and falls and ensuring their safety. Additionally, the canopy reduced solar heat gain, mitigating the need for excessive air conditioning during the hot summer months. This energy-efficient solution helped AST Primary Care lower their energy consumption, leading to cost savings while maintaining a comfortable indoor environment.

Positive Differentiation and Competitive Advantage

With the installation of the hanger rod canopy, AST Primary Care gained a distinct edge over their competitors. The visually appealing canopy design, combined with the branding elements, made a lasting impression on patients, setting the facility apart from others in the area. The canopy acted as a visual representation of AST Primary Care's commitment to providing a modern and patient-centric environment.
The addition of an Americana Outdoors hanger rod canopy brought numerous benefits to AST Primary Care in Hoyleton, Illinois. The canopy enhanced the facility's visual appeal, reinforced their branding efforts, and created a comfortable and protected outdoor space for patients. It also provided weather protection, energy efficiency, and a competitive advantage, ultimately improving the overall patient experience. AST Primary Care successfully leveraged the benefits of the hanger rod canopy, ensuring a positive impact on their patients, staff, and the community they serve.

As seen in LASN magazine, October 2023.