The company was founded in January of 2000 as the sales and marketing arm of the Rootmaker Root Branching System. In 2000 the company set up offices in Huntsville Ala. where it continues to operate.

The company has grown steadily to serve a constantly expanding customer roster. Through catalogues trade show appearances and a website the company markets more than 100 products ranging from plant containers to propagation products. The company also administers the RootMaker Certified Growers program which certifies plants grown at commercial nurseries and tree farms using the RootMaker Root Branching System.