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New Mixed-Use Development Underway in Orange County
First of Two Planned by Same Company

New Mixed-Use Development Underway in Orange County

Breaking ground for Primior's First Harbor Plaza development in Santa Ana are (from left in front) David Penaloza, councilmember, Santa Ana City Council; Dave Elliott, president & CEO, Santa Ana Chamber of Commerce; Johnney Zhang, CEO, Primior; David Daneshforooz, CEO, Contour; and Kristine Ridge, city manager, City of Santa Ana.


A groundbreaking ceremony on Wednesday, June 26, kicked off a new Opportunity Zone project, the first of two in Santa Ana, California, which is in Orange County, headed up by the company Primior.

Named First Harbor Plaza, it is a planned mixed-use development that will include two structures at the busy intersection of N. Harbor Blvd. and W. First St. Community, development and government representatives expressed their enthusiastic support for the project and noted its potential for further reinvigorating the commercial and lifestyle resources in the surrounding area.

According to the U.S. Department of Treasury, Opportunity Zones were created through the Tax Cuts and Jobs Act to spur investment in distressed communities throughout the country. New investments in Opportunity Zones can receive preferential tax treatment.

Primior offers an integrated suite of real estate services designed to produce high levels of value, income generation and return on investment. Its investment properties include single development projects, REITs and Opportunity Funds.



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July 23, 2019, 9:11 am PDT

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